About Us

Our history

El Rabee Group

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The Elrabee Group: Crafting Delightful Flavors Since 1987

Established in 1987, the Elrabee Group embarked on a journey to create exceptional tahini halva, captivating taste buds with its exquisite flavors. Founded by Mr. Fawzy Ismail, the company quickly gained recognition for its commitment to quality and authentic recipes.

From its humble beginnings as a tahini halva manufacturer, the Elrabee Group steadily expanded its operations, building a strong foundation rooted in passion and craftsmanship. By sourcing the finest sesame seeds, the key ingredient in tahini halva, the company ensured a superior taste and texture that customers came to love.

Fuelled by the success of its tahini halva, the Elrabee Group recognized an opportunity to diversify its product range and cater to evolving consumer preferences. With an unwavering focus on quality and a dedication to delivering delightful flavors, the company introduced a line of delectable jams.

The Elrabee Group’s jams were meticulously crafted using only the freshest fruits and natural ingredients. From classic flavors like strawberry and apricot to unique blends such as mixed berry and tropical medley, each jar of Elrabee Group’s jam embodied the company’s dedication to capturing the essence of nature’s bounty.Buoyed by the success of its expanded product line, the Elrabee Group continued its journey of innovation. Leveraging its expertise in manufacturing and a commitment to meeting consumer needs, the company ventured into a new category: tomato paste.

With a meticulous selection of vine-ripened tomatoes and a careful preservation of their natural flavors, the Elrabee Group’s tomato paste became a staple in kitchens around the world. From traditional Mediterranean recipes to global culinary delights, the rich and vibrant flavor of Elrabee Group’s tomato paste elevated dishes to new heights.

Throughout its history, the Elrabee Group has remained dedicated to its core values of quality, authenticity, and customer satisfaction. The company’s commitment to sourcing the finest ingredients, employing advanced manufacturing techniques, and adhering to stringent quality control measures has earned it a reputation as a trusted provider of premium food products.

As the Elrabee Group looks to the future, it continues to innovate, explore new flavors, and expand into new markets. With a diverse product portfolio that includes tahini halva, jams, and tomato paste, the company is poised to become a global leader in the food industry. Guided by a passion for crafting delightful flavors, the Elrabee Group remains committed to bringing joy to consumers’ palates and enriching culinary experiences in homes around the world.

El Rabee Group

Vision & Mission

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Our Vision

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Our vision is to be a globally recognized leader in the food industry, known for our commitment to excellence, creativity, and customer-centricity. We envision a future where the Elrabee Group is synonymous with exceptional taste, quality, and innovation across our diverse product range. Our goal is to expand our market presence, forging enduring partnerships and captivating consumers’ palates worldwide.

Central to our vision is our unwavering dedication to product excellence. We strive to push the boundaries of flavor, embracing culinary innovation and leveraging our expertise to create unique and memorable taste experiences. By combining traditional craftsmanship with cutting-edge techniques, we aim to consistently deliver products that surpass expectations and leave a lasting impression.

We are guided by a strong commitment to quality in every aspect of our operations. From sourcing the finest ingredients to implementing rigorous quality control measures, we ensure that our products meet the highest standards of freshness, authenticity, and taste. Our customers can trust that each Elrabee Group product is a testament to our unwavering pursuit of excellence.

As a customer-centric company, we value the satisfaction and loyalty of our customers. We strive to understand their evolving needs, preferences, and dietary requirements, and continuously adapt our product offerings to exceed their expectations. Our goal is to build enduring relationships by consistently delivering exceptional products and exceptional service.

 

The Elrabee Group also embraces sustainability as an integral part of our vision. We are committed to responsible sourcing, reducing our environmental footprint, and contributing to the well-being of the communities we operate in By embracing sustainable practices, we aim to leave a positive impact on the planet and inspire others to do the same.

As we move forward, the Elrabee Group will continue to innovate, explore new flavors, and expand into new markets. Guided by our mission and vision, we are dedicated to enriching culinary experiences, bringing joy to consumers’ palates, and becoming a trusted partner in their culinary journeys.

our Mission

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At the Elrabee Group, our mission is to passionately create and deliver a diverse range of exquisite food products that captivate taste buds and enrich culinary experiences.

We are committed to upholding the highest standards of quality, authenticity, and innovation in every product we offer.

Our aim is to delight our customers with exceptional flavors, using the finest ingredients and artisanal techniques, while fostering a culture of continuous improvement and customer satisfaction.

El Rabee Group

Innovation

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R & D

we focus on the following areas:

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Our R&D team creates innovative food products that align with market trends and consumer preferences.

We research and test new ingredients to enhance flavor profiles, nutrition, and sustainability.

R&D helps us improve manufacturing processes, reducing costs and ensuring consistent product quality.

R&D ensures our products meet and exceed regulatory standards through rigorous testing and analysis.

We explore sustainable packaging options to maintain product freshness and minimize environmental impact.

R&D includes gathering consumer feedback and conducting market research to develop products that resonate with our customers.

We foster a culture of ongoing improvement, collaborating across departments to refine products and optimize operations.